Senoko Energy has launched the ‘National Singlet Month’ campaign to celebrate Singaporeans staying cool by wearing singlets and saving energy amid hot weather. This campaign is part of Senoko’s broader ‘Thank You’ initiative, promoting environmental sustainability and energy-efficient practices.
Senoko: Singlets for energy savers
Activities include a social media contest, short film, and influencer engagement, with up to S$50,000 of customers’ energy savings pledged to TOUCH Community Services.
CEO Frederik Baerts stated, “We are not only encouraging Singaporeans to reduce their energy consumption but also recognising the current ways in which they are already conserving energy.” Participants can win an ecotourism trip to the Great Barrier Reef.