On August 12, 2024, The Ascott Limitedannounced a major expansion and rebranding of its The Unlimited Collection. Over the past year, the portfolio has more than tripled, now including 11 properties across Asia, Europe, and the Middle East. This expansion reflects a shift towards experiential travel, emphasizing authentic local cultural experiences.
Ascott – Local Charm
Originally launched in 2020 with three Singaporean properties—Ann Siang House, KēSa House, and Wanderlust—the brand has grown to over 900 units globally. Recent additions have focused on enhancing cultural engagement and local charm.
Ascott aims to leverage its expertise to support independent property owners, offering flexibility while maintaining unique property identities. The refreshed brand will cater to travellers seeking meaningful and immersive experiences.