SINGAPORE – 20 August 2024 –MSIG Insurance has partnered with its intermediary, Embed Global, to simplify the purchasing journey for business insurance through the Whatsapp platform.
This marks the general insurer’s second foray using a WhatsApp chatbot to automate insurance quotations, with the target market of small and medium-sized enterprises (SMEs) this time round.
The process of obtaining business insurance coverage is streamlined through a chatbot-led conversation. This intuitive experience significantly reduces the time required for SME clients who need to provide just some basic information to receive an instant quote. They can complete the transaction via a payment link provided by the chatbot and receive their e-policies by email.
MISG Speaks
Mack Eng, CEO of MSIG Singapore said, “The availability of appropriate insurance policy cover is important for business continuity and success of SMEs, which constitute 99% of businesses in Singapore. Lack of insurance protection or underinsurance can significantly hinder their growth with ripple effects impacting the economy.
“Through our collaboration with Embed Global, we aim to foster entrepreneurship by making insurance both accessible and affordable. This partnership ensures our SME clients have adequate financial protection to navigate risk events and recover swiftly.”
– Media OutReach Newswire�