Infobip and Singtel have partnered to launch Rich Communication Services (RCS) in Singapore, enabling local businesses to enhance customer engagement through interactive, multimedia messaging. RCS transforms standard SMS into rich, branded experiences, allowing two-way communication, direct responses, and actions like bookings or purchases within messages. This service aims to benefit sectors such as finance, gaming, and retail. Terence Lai from Singtel highlighted RCS’s potential to boost customer relationships, while Lim Jiun Kei of Infobip emphasized their combined expertise in providing secure, branded interactions that meet rising consumer expectations in Singapore.
Infobip and Singtel Unveil Rich Communication Services
